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Sales and marketing involve all the strategic relationship and promotional factors needed to get a product or service from the idea stage and ultimately to the end-user. Today, these factors are accomplished by organizations in either a disorganized approach or ways that are strategically planned and implemented.
To succeed during the tough times, an organization needs to redefine its total sales and marketing strategies. It needs to go beyond established targets and goals to a system that gets results. This program provides the essential steps that an organization needs for identifying, implementing, and accomplishing its short and long-term goals.
You Will Learn:
5-step process for strategic marketing:
Define the GOALS
Identify the OPPORTUNITIES
Establish the OBJECTIVES
Determine and discuss TACTICS
Evaluate and resolve IMPACTS
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