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This program gives you valuable information and techniques that are essential for trade show sales success. Also, it helps you focus on what can be done while working the booth to get greater results from trade show sales.
Three key areas of trade show sales—etiquette, sales strategies, and follow-up—are taught during this program. Within these key areas, you will learn to present yourself in the most favorable and professional manner, learn to approach and qualify customers in the booth, and understand the importance of lead follow-up after the trade show is completed.
You Will Learn:
The benefits of trade show sales
How to set your trade show objectives
Trade show booth etiquette and behavior
How to create a positive image and impression
Ways to establish booth responsibilities
Trade show booth sales strategies
Trade show follow-up techniques
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